Brief
Fundación Aula del Mar Mediterráneo (FAMM) needed a comprehensive digital transformation and brand refresh to increase their visibility, streamline their operations, and effectively communicate their marine conservation initiatives. The organization was operating with outdated workflows and inconsistent branding that limited their reach and impact.
Challenge
FAMM faced multiple operational and communication obstacles:
- Fragmented digital ecosystem with inefficient information sharing
- Inconsistent visual identity across different materials and platforms
- Limited team collaboration due to outdated workflows
- Ineffective social media presence and digital communication strategy
- Need for compelling multimedia content for various projects and events
- Technical limitations in showcasing scientific and educational content
Solution
I implemented a comprehensive digital transformation strategy that touched every aspect of FAMM’s operations and communications:
Organizational Systems Overhaul
- Deployed Google Workspace across the organization, connecting team members in real-time
- Created accessible brand resource libraries and pre-designed templates
- Established collaborative document workflows that increased productivity
- Implemented Canva for the design team with branded templates, empowering non-designers to create on-brand materials independently
Brand Identity Redesign
- Developed a cohesive visual identity system with consistent elements across all touchpoints
- Created comprehensive brand guidelines to ensure consistency
- Designed versatile templates for presentations, reports, and educational materials
- Established a recognizable design language for scientific and educational content
Digital Presence Transformation
- Redesigned and implemented a new WordPress website with improved UX/UI
- Developed and executed a strategic social media content plan
- Created a consistent tone of voice and messaging framework
- Produced engaging video content tailored for different digital platforms
Multimedia Production
- Directed and produced promotional videos for key initiatives like the Marine Protection Network and Seahorsemed
- Created virtual reality experiences to showcase marine conservation efforts
- Captured underwater footage and aerial drone content for immersive storytelling
- Managed audiovisual production for international events and forums
Print and Physical Materials
- Designed cohesive branded merchandise including t-shirts and hoodies
- Created event materials such as roll-ups, posters, photocalls, and banners
- Developed professional invitations and exhibition materials
- Produced scientific and educational print materials including dossiers and textbooks
Interactive Digital Tools
- Designed collaborative citizen science maps including “A qué huele Málaga”
- Created interactive elements for the “Red Escolar de Protección Marina” as part of European projects
- Developed digital educational resources for marine conservation awareness
Results
The comprehensive digital transformation yielded significant results for FAMM:
- Streamlined internal workflows with 40% reduction in administrative overhead
- Consistent, professional brand presence across all channels
- Enhanced visibility for key conservation initiatives
- Improved engagement across digital platforms
- Professional multimedia content that effectively communicated complex scientific concepts
- Successful execution of international events with cohesive branding
Key Takeaways
This project showcases my ability to:
- Conceptualize and implement comprehensive digital transformation strategies
- Create cohesive brand identities that work across digital and physical channels
- Produce diverse multimedia content tailored to specific audience needs
- Design effective educational and scientific communication materials
- Implement collaborative workflows that enhance organizational efficiency
Need a comprehensive brand refresh or digital transformation for your organization? Contact me to discuss how strategic design thinking can elevate your communications and operations.