Brief

Goat Knight Motion Graphics Studio contracted me to develop foundational design elements for Real Madrid Femenino’s social media videos and promotional materials. These elements needed to capture the energy and prestige of the team while providing versatile building blocks for dynamic motion graphics.

Challenge

This high-profile project presented several specific challenges:

• Creating designs that balanced the established Real Madrid brand with unique feminine elements
• Developing assets that would translate effectively to motion design
• Meeting the precise technical specifications required for animation software
• Working within a compressed timeline to deliver for the upcoming season
• Ensuring the silhouettes captured the dynamic nature of women’s football

Solution

I developed a comprehensive design package focused on three key elements:

Player Silhouette System

• Created dynamic vector silhouettes capturing signature poses and movements
• Developed a consistent style that maintained individual player recognition
• Established a technical framework ensuring silhouettes worked at various scales
• Created multiple variations for each player to provide animation options

Playing Card Design System

• Designed a modern playing card visual framework that elevated the team’s image
• Balanced traditional card design elements with contemporary sports aesthetics
• Created a flexible template system that could feature any player consistently
• Developed distinctive visual treatments that could transition seamlessly in motion

Animation-Ready Graphic Elements

• Designed modular graphic elements optimized for motion design workflows
• Created layered compositions with animation paths already considered
• Developed transitional elements that connected different content sections
• Established a consistent motion language through static design principles

Implementation

The Goat Knight team successfully implemented my designs into their motion graphics workflow:

• The player silhouettes became signature transitions between content segments
• Playing card designs formed the foundation for player statistics and introductions
• Graphic elements provided consistent branding throughout promotional videos
• The design system established visual continuity across the season’s content

Results

The project delivered significant value for Real Madrid Femenino:

• Created a distinctive visual identity for the team’s digital presence
• Established a cohesive look across all motion graphics content
• Enabled efficient content production through standardized design elements
• Positioned the team with professional, high-quality visual assets
• Supported the promotion of women’s football with premium design treatment

Key Takeaways

This project demonstrates my ability to:

• Create design systems specifically optimized for motion graphics
• Develop assets that balance technical requirements with creative vision
• Collaborate effectively within complex creative workflows
• Design for prestigious sports brands with specific identity requirements
• Translate dynamic physical movement into compelling graphic representations